Studio Project 2
A project on exploring local music, well, locally.
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Singapore is a small little red dot on the world map.
In our globalized society, many people are exposed to global music like K-Pop and Western music, etc. This means that many locals are losing touch with our local entertainment industry. As such, to raise awareness and promote our local music and artists, REDOT BEATS was created.
Introducing REDOT BEATS, a mobile application that connects locals with local music and artists. REDOT BEATS streams only local music and local music events like virtual concerts and podcasts of local music artists from Singapore.
REDOT BEATS represents Singapore’s music. Singapore is also known as ‘The Little Red Dot’, thus forming ‘REDOT’, and ‘BEATS’ represents music.
A campaign board was designed to summarise the REDOT BEATS project.
Advertising of the app will be mainly done on social media, particularly Instagram and Facebook. Key screens are shown as well so that viewers will learn of the unique features of this local music streaming app.
Scan the QR codes to interact with the App and website prototypes (Adobe XD required)!
App and website walkthroughs and showreel
Watch it here!